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Wednesday
, May 6
Foyer
8:00am •
Accreditation
10:30am •
Coffee Break
12:30pm •
Lunch Break
3:00pm •
Coffee Break
5:00pm •
Coffee Break
Track 1
8:45am •
Welcome
9:00am •
Keynote: Social Economy
9:30am •
User-Driven Companies: The Consumer as Co-Designer
10:00am •
tbd
11:00am •
Twitter in Unternehmen
11:30am •
Produsage and Business: Sharing Your Brand with Users
12:00pm •
Growing up in the Social Web
1:30pm •
Elevator Pitch
2:00pm •
When Money talks
2:30pm •
The Power of Pull - How to become Digitally Discoverable
3:30pm •
Enterprise 2.0
4:00pm •
Open Enterprise 2009: What our Research suggests about the Share Economy
4:30pm •
Let All Things be Connected
5:30pm •
Who wins? Where, when and how?
6:00pm •
Keynote: Sharing Creativity - Great Conductors of the Age of the Net
6:30pm •
Closing Remarks
Track 2
9:00am •
Neue Maßstäbe mit Bewegtbild in der Markenkommunikation
9:30am •
Customer Service is the New Marketing
10:00am •
Marketing in a World of Choice
11:00am •
Kampagnenmanagement mit QlikView
11:30am •
The Shrinking Brand: Marketing in a Small World
12:00pm •
Social Media and the Grocery store: How Norwegian retailer REMA collaborates with customers to create brand and business value
1:30pm •
Winners Hour
2:00pm •
Social Media - Your biggest Nightmare or your wildest Dream?
2:30pm •
Customers Talking
3:30pm •
Scout24: Brand Development in the Interactive Age
4:00pm •
Next Generation Payment
4:30pm •
Edelwiser: Co-Creation and Off-/Online Community Management for Sustainable Customer Relationships
5:30pm •
Kreativität 2.0
Track 3
9:00am •
Working for a Virtual Company: How do we do it at MySQL?
9:30am •
Crowdsourcing Creativity
10:00am •
Future of Television
11:00am •
Alles muss raus - Abverkaufsstrategien für Marken
11:30am •
Mobile 2.0
12:00pm •
Viral online gegen viral offline. Was funktioniert besser?
1:30pm •
Emerging Social Behaviors on the Web, Including Microblogging
2:00pm •
From Zero to Cloud in 30 minutes
2:30pm •
Open Media
3:30pm •
What's a brand to do? Meeting the Needs of 21st Century Customers in the Age of the Social Web.
4:00pm •
The Social Media Revolution: Audience Networks, Community, and Brand Building
4:30pm •
How to get Funding in 2009 and how to survive without Additional Funding
5:30pm •
Rockbandism or 'Why every Company should be a Rockband'
Track 4
9:00am •
How has E-Commerce changed in Times of Share Economy?
9:30am •
Open Campaigning powered by Greenpeace
10:00am •
Der menschliche Faktor in einer vernetzten Arbeitswelt
11:00am •
Collaborative Superstars: 6 Key Ingredients on How Companies can Foster Relationships through Online Communities
11:30am •
Building post-modern Web Applications
12:00pm •
How to open the World Economic Forum
1:30pm •
Kostenlos und keine Zukunft
2:00pm •
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Tuesday
, May 5
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Next Conference 2009
Europe/Berlin
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May 5
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6, 2009
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Hamburg, Germany
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